New Seasons Market, a locally owned and operated one-stop grocery store based in Portland, Oregon is committed to providing local products for its particular customer base. New Seasons strives to deepen customer trust and loyalty by keeping close and regular connection with customers in a quest to better understand the customers' needs and desires. New Seasons Market is creating a model for
A) form utility.
B) customer relationship management.
C) relationship marketing..
D) customer research management.
E) market segmentation.
Question 2 - Lawrence recently bought a brand new '69 Mustang, but he is not completely satisfied with it. He wished he had bought something that made a bigger impression on his colleagues at his posh Wall Street office. Lawrence's friend Howard, on the other hand, bought a Porsche 911 and is extremely happy with it. Howard becomes even more proud of his purchase when his friends compliment his car. From the marketing point of view, which of the following concepts has contributed to Howard feeling satisfied with this car?
A) Residual value of the car
B) Actual value of the car
C) Perceived value of the car
D) Salvage value of the car
Question 3 - Personal Wellness
Angela has been working for a local small business called Personal Wellness for the last three years. It is a retail business that sells sporting goods equipment. When she started to work there, she noticed several things that were possibly the cause of the business not doing as well as it hoped. Angela has been thinking of starting her own small business because she feels she has learned much through working for Personal Wellness.
Angela's manager asked her to create a business plan for Personal Wellness. The manager hoped that this plan would put things into perspective to help the company do better. After creating the plan, Angela suggested that Personal Wellness contact a group of senior and graduate students to provide management counseling for the company. Angela wants to make sure that her leaving does not become the cause of the company going under.
Refer to Personal Wellness. When Angela suggested that the company contact a group, what type of group was she referring to?
A) Strategic institute
B) Small-business institute
C) HR institute
D) Management institute
E) Business institute
Question 4 - Sanchez Company sells its garden hoses to Gary's Lawn and Garden Center but does not require Gary's to pay for them right away. If this is a standard trade-credit agreement, Gary's will have to pay for the garden hoses in
A) 30 to 60 days.
B) 1 to 20 days.
C) 45 to 90 days.
D) 60 to 180 days.
E) as many days as it takes to sell the merchandise.
Question 5 - Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as
A) computer resource management.
B) customer resource management.
C) customer relationship management.
D) customer research management.
E) e-marketing.
Question 6 - _____ is based on a customer's perception that a product has a better relationship between the cost and the benefits than its competitors.
A) Price
B) Satisfaction
C) Value
D) Loyalty
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