Some franchisors claim that contracts are unfairly tilted toward the franchisees.
Indicate whether the statement is true or false
Question 2 - Melissa feels confident about obtaining short-term financing for her art gallery because, like many companies, she has a(n)
A) unlimited source of financing available to her.
B) relatively large amount of money she can borrow.
C) stockpile of cash to use in place of short-term financing.
D) relationship with the friend of her banker.
E) close working relationship with a lender.
Question 3 - Your Best, Inc
Christie worked for a retail company and noticed there were many things it could do better. She shared some of her ideas with upper management, but it did not want to do things differently. When Christie went home to talk to her husband, they both realized that, given her passion, it would be better for Christie to open her own business. After a lot of consideration, she decided to open a sporting goods store called Your Best, Inc She also knew just where to open the storeright next to her house.
To be certain to address all aspects of the business, Christie hired a marketing research firm to determine the best location. Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. She also realized that deciding where to locate the business was not the only major concern. More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. Her husband mentioned the possibility of using online information services to help with the business. With her husband's support and a good marketing plan, Christie felt that she would be prepared to make the right decisions.
Refer to Your Best, Inc Christie thought about focusing on the four elements of the marketing mix. Which of the following is one of those elements?
A) Production
B) Price
C) Power
D) Possession
E) Personal income
Question 4 - Through the use of technology, marketers can lower costs and deliver greater value to their constomers.
Indicate whether the statement is true or false
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