Your company's greatest need is to employ salespeople who will be responsible for selling the firm's products to new customers and increasing sales to present customers. For this reason, you recommend that the company hire which type of salesperson?
A) Order taker
B) Missionary
C) Trade
D) Order getter
E) Technical
Question 2 - The American petroleum refining industry has experienced serious productivity declines in the past several years. If the industry is to reverse this trend, companies such as Chevron and ExxonMobil, in addition to the government, must take an active role in stimulating productivity. All of the following represent ways to improve productivity except
A) change in government policies that hinder productivity.
B) participative management.
C) changing work incentives.
D) increased government regulation.
E) improved relations between union and management.
Question 3 - Online technology prevents leading-edge companies from offering customized products at prices that are comparable to standardized products.
Indicate whether the statement is true or false
Question 4 - What might be inferred if a nation has a continual deficit in its balance of payments?
Question 5 - The most expensive but most adaptable method of the promotion mix is _____.
A) sales promotion
B) advertising
C) direct mail
D) personal selling
E) publicity
Question 6 - Which of the following is not a possible cause of only a small increase in America's recent productivity growth rate?
A) The economic crisis in banking and finance
B) A downturn in home construction and automobile industries
C) Increased investment in new equipment
D) Increased government regulation
E) The tremendous growth in the service industry
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