The broadest set of plans developed as a guide for major policy setting and decision making is called a(n)
A) management process.
B) strategic plan.
C) contingency plan.
D) mission.
E) objective.
Question 2 - A cash budget estimates a firm's expenditures for major assets like replacement of obsolete equipment and mergers and acquisitions.
Indicate whether the statement is true or false
Question 3 - For firms like Target and Walmart, competition
A) is not a factor that must be considered in a free-market economy.
B) affects smaller businesses but not large chain operations.
C) affects larger chain operations but not smaller businesses.
D) is a rivalry among businesses for sales to potential customers.
E) is a problem that has been eliminated in the twenty-first century.
Question 4 - A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company's existing or upcoming products is
A) social media.
B) sales forecasts.
C) consumer buying behavior.
D) market segmenting.
E) customer relationship management.