Clustering is based on the premise that consumers in the same neighborhood tend to engage in similar consumption behavior.
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Question 2The indirect denial is a riskier method of handling objections than the direct denial method because it is too ambiguous.
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Question 3It's important to decide on a method of administration as early as possible, because choice of method will influence
the number and types of questions, wording and response categories, question sequencing and so forth.
a. True
b. False
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Question 4Men are more likely to engage in a thorough, detailed examination of marketing messages and to make decisions based on product attributes.
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Question 5An attempt by the salesperson to handle an objection before the prospect can raise it is called forestalling.
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Question 6What type of question is the following: Do you feel that the quality of electronics manufactured in America are as
good as those manufactured in Japan?
a. Double-barreled question
b. Leading question
c. Ambiguous question
d. Sensitive question
e. All of the above.
Question 7Individuals may be androgynous, having both masculine and feminine traits.
Indicate whether the statement is true or false
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