Which of the following is (are) permissible measure(s) of central tendency with ordinal scales?
a. Arithmetic mean, median and the mode
b. Geometric and harmonic means
c. Median and mode
d. Arithmetic mean and median
e. Arithmetic mean
Question 2All of the following are basic stages in hypothesis testing except
a. hypothesis generation.
b. repetition of evidence.
c. integration of evidence.
d. exposure to evidence.
e. encoding of evidence.
Question 3Jim is a salesperson for XYZ Corp and usually does most of the talking during his sales calls. Jim most likely practices ________ selling.
a. need satisfaction
b. trust-based relationship
c. transaction-focused
d. consultative
e. problem solving
Question 4For a scale to have ordinal properties, which of the following must be established?
a. If a is greater than b, then b is not greater than a.
b. If a is greater than b and b is greater than c, then a is greater than c.
c. If a is equal to b and b is equal to c, then a is equal to c.
d. All of the above.
e. None of the above.
Question 5Testing consumer expectations through experience is known as
a. consumer hypothesis testing.
b. sensation experiencing.
c. operant conditioning.
d. classical conditioning.
e. modeling.
Question 6According to research done by Learning International, buyers prefer salespeople who ________.
a. are honest
b. give significant discounts
c. have a pleasant personality
d. aren't very good at negotiation
e. both are honest and have a pleasant personality
Question 7Code words, letters, or numbers used by security and intelligence organizations to form secret codes are examples of
what type of scales?
a. Nominal
b. Ordinal
c. Interval
d. Ratio
e. Conscious
Question 8Consumer learning from marketer-controlled communication is often limited because
a. of a lack of processability.
b. consumers cannot relate it to their lives.
c. it often does not match consumer decision-making patterns.
d. memory is limited.
e. of the low credibility of the marketing message.
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