It is December and Barb is planning ahead for her summer vacation. She is basing her decisions on ...

It is December and Barb is planning ahead for her summer vacation. She is basing her decisions on how she will feel next summer. This is an example of
 a. prospect theory.
  b. appraisal theory.
  c. affective forecasting.
  d. cognitive forecasting.
  e. emotional predilection.

Question 2

All are objectives businesses have for e-commerce except:
 a. eliminate sales representatives.
 b. target specific customers.
 c. conduct market research.
 d. sell products and services.
 e. advertise in a new medium.

Question 3

Which of the following statements about mechanical recording devices is FALSE?
 a. The people meter provides the researcher information about which television shows have been watched on aparticular television.
 b. The galvanometer is used to assess the emotional arousal induced by exposure to specific advertising copy.
  c. Response latency measures the amount of time a respondent deliberates before answering a question.
  d. Voice-pitch analysis examines changes in the relative vibration frequency of the human voice thataccompanies emotional arousal.
 e. Optical scanners measure the subject's eye movement over a stimulus.

Question 4

Consumers often base decisions on how they think they will feel in the future. This is called
 a. prospect theory.
  b. appraisal theory.
  c. affective forecasting.
  d. cognitive forecasting.
  e. emotional predilection.

Question 5

Customer and market questions to guide e-commerce strategy formulation can be which of the following?
 a. What are we already doing on the Internet, and how do our activities align with customer needs?
 b. How can we use the Internet to eliminate customer service representatives?
 c. How can we use the Internet to make our sales channels more effective?
 d. (a) and (c) only.
 e. (b) and (c) only.

Question 6

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement
  techniques?
 a. Measures the direction of the subject's feeling.
  b. Relatively less time consuming to use.
  c. Requires sophisticated computer equipment.
  d. Relatively less expensive to use.
  e. Does not require physical connection to the subject.

Question 7

Feelings are crucial for products and services that are
 a. hedonic, symbolic or aesthetic.
  b. functional.
  c. durable.
  d. emergency goods.
  e. shopping goods.

Question 8

________ are links that allow business partners such as suppliers, distributors, and customers to connect to a company's internal networks over the Internet.
 a. Chainlets
 b. Intranets
 c. Extranets
 d. Channels
 e. Connectels

Question 9

Which of the following is used to assess the emotional intensity in a subject's responses by measuring relative
  vibration frequency of the subject's oral response?
 a. Galvanometer
  b. People meter
  c. Voice-pitch analysis
  d. Response latency
  e. Eye camera

Question 10

If we choose a restaurant based on the good feelings we had the last time we ate there, we are using ____ decision making.
 a. additive differential
  b. a subjunctive model of
  c. a conjunctive model of
  d. a lexicographic model of
  e. affective

Question 11

The type of Business-to-Customer E-Commerce where customers can electronically communicate about order status, product applications, problems with products, and product returns is:
 a. product information.
 b. service.
 c. sales.
 d. payment.
 e. marketing research.