________ create(s) the design and components shared by a set of products.
a. Derivative projects
b. Platform projects
c. Breakthrough projects
d. Research and development
e. None of the above
Question 2In their advertising, Lexus stressed several key features, including the quality of construction, the smoothness of ride, and the high performance of the navigation. These features are important in how consumers think about the quality of and how much they like the car. In other words, these consumers are
a. making consumer appraisals.
b. making judgments.
c. retrieving information from short-term memory.
d. retrieving information from long-term memory.
e. making a decision.
Question 3Estimating demand for products and services is very difficult.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which phase of the lead user method is when a team talks to experts in the field who have a broad view of emerging technologies and pioneering applications in a particular area?
a. Laying the foundation.
b. Determining the trends.
c. Identifying lead users.
d. Developing and assessing preliminary product ideas.
e. Developing the breakthroughs.
Question 5The main advantage of panels is that they are representative and/or random.
a. True
b. False
Indicate whether the statement is true or false
Question 6A trivial attribute may be used by a consumer to complete and justify a decision.
Indicate whether the statement is true or false
Question 7________ is the fit between the needs of the project and the firm's resources and skills in marketing.
a. Technical synergy
b. Marketing synergy
c. Project synergy
d. Strategic synergy
e. Development synergy
Question 8A motive is any inner state that directs or channels behavior toward goals.
a. True
b. False
Indicate whether the statement is true or false
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