The ability of consumers to process information as they are viewing it is known as
a. dual coding mode.
b. dual enhancement.
c. central integration.
d. peripheral integration.
e. online processing.
Question 2Which of these opportunities should be examined when dispersing activities to extend a firm's competitive position?
a. Securing market access.
b. Capturing competitive advantages in purchasing.
c. Selectively tapping competitive advantages at other locations.
d. All of the above.
e. None of the above.
Question 3The condition for establishing causality that is the most difficult to meet is ________________.
Fill in the blank(s) with correct word
Question 4When people think of fast food with good value, they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.
a. affect
b. a goal
c. an attitude
d. a salient attribute
e. a support argument
Question 5All are benefits of strategic alliance except:
a. access to markets or technology.
b. economies of scale in manufacturing and marketing.
c. sharing risk among partners.
d. all of the above.
e. (a) and (c) only.
Question 6A test market in which the company sells the product through normal distribution channels is called a(n)
____________________.
Fill in the blank(s) with correct word
Question 7When information is both salient and diagnostic, there is what is known as
a. attribute determinacy.
b. diagnostic salience.
c. accessibility.
d. vivid salience.
e. neural network enrichment.
Question 8When downstream activities (for example, those tied directly to the buyer) are important to competitive advantage in the international setting, which pattern of competition is the most common?
a. A multidomestic pattern of international competition.
b. A fragmented pattern of international competition.
c. A global pattern of international competition.
d. An export-based pattern of international competition.
e. A segmented pattern of international competition.
Question 9This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not
to other factors: ____________________.
Fill in the blank(s) with correct word
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