A conditioned stimulus is something that, by itself,
a. does not elicit an automatic response.
b. elicits an automatic response.
c. stimulates an involuntary response.
d. stimulates several involuntary responses.
e. conditions neural pathways to aid in the formation of schemas.
Question 2What factor moves a buying organization from a straight rebuy into a modified rebuy situation?
a. Poor delivery performance by a present supplier.
b. A change in product requirements.
c. A sales presentation by an out supplier.
d. All of the above.
e. (a) and (b) only.
Question 3An advertiser wishes to compare readership scores for a particular ad against other ads in the same issue of a
magazine. A good way to do this would be to use:
a. Nielsen's Digital Voice
b. Starch Readership Reports
c. comScore's Mobile Metrix
d. Flurry
e. There is no good way to do this
Question 4____ is (are) a way of affecting consumers' attitudes without evoking much elaboration.
a. Transitive ads
b. Mystery ads
c. Operant conditioning
d. Modeling
e. Classical conditioning
Question 5Organizational buyers do not have well-defined criteria that can be applied to the procurement problem in:
a. modified rebuy situations.
b. new task buying situations.
c. straight rebuy situations.
d. purchasing expensive accessory equipment.
e. none of the above.
Question 6Starch Readership Service
a. is concerned with industrial buying and selling.
b. is used to produce market profiles.
c. is used to develop brand loyalty profiles.
d. represents developments in mathematical modeling.
e. directly involves the consumer and his or her behavior.
Question 7When a new flavor of grilled chicken came out, Kim did not like it. After a while, she began to like it. Then, after she ate it a few more times, she became bored with it. This is an example of
a. attrition.
b. preference.
c. favorability.
d. wearout.
e. closeness.
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