One of the most important characteristics of exploratory research is flexibility.
a. True
b. False
Indicate whether the statement is true or false
Question 2Kimberly needs to pick out a paint color for the interior of a restaurant. Since it is located in a dreary setting and climate, she would like to encourage activity and excitement. Kimberly should choose
a. purple.
b. black, white or gray.
c. red, orange or yellow.
d. green, blue or violet.
e. only earth tones.
Question 3Organization and systems components of the Servuction model are visible to consumers.
Indicate whether the statement is true or false
Question 4Primary data should always be collected, even if the information can be obtained from the company's internal
sources or from external sources.
a. True
b. False
Indicate whether the statement is true or false
Question 5____ is the process by which incoming stimuli activate our sensory receptors.
a. Sensationing
b. Perception
c. Hyperactivation
d. Incoming hyperactivation
e. Cognition
Question 6Service knowledge is obtained through the experience of receiving the actual service.
Indicate whether the statement is true or false
Question 7In all cases, there is a general marketing research process that managers should follow as they seek information.
a. True
b. False
Indicate whether the statement is true or false
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