The particular subset of the population chosen for study is known as a _______.

The particular subset of the population chosen for study is known as a _______.
 a. Subset
  b. Sub-population
  c. Sample
  d. Data set
  e. Survey group

Question 2

Research shows that people ____ things they have seen many times before.
 a. pay less attention to
  b. have less highly developed attentive structures for
  c. are lower in affect for
  d. have dynamic focus for
  e. are selective to

Question 3

The marketing team at Hudsucker Industries wants to determine which of two prices on a new version of a product
  will produce greatest revenues. What kind of research should it use to determine this?
 a. Descriptive
  b. Causal
  c. Market
  d. Competitive
  e. Exploratory

Question 4

Attention is selective, ____, and is limited.
 a. can be duplicated
  b. is hard to recall
  c. is emotional
  d. is affective
  e. can be divided

Question 5

What kind of research focuses on describing a population, often emphasizing the frequency with which something
  occurs or the extent to which two variables are related?
 a. Descriptive
  b. Exploratory
  c. Primary
  d. Secondary
  e. Causal

Question 6

Attention is best thought of as the process by which an individual
 a. categorizes emotional stimuli to high and low effort activities.
  b. allocates part of his or her mental activity to a stimulus.
  c. stimulates memory.
  d. categorizes schemas.
  e. decreases the rate of nonretrieval.

Question 7

Which of the following would NOT benefit from causal research?
 a. Measuring customer satisfaction.
  b. Determining which version of a product to offer.
  c. Identifying which package design to use.
  d. Determining which advertising campaign is most effective.
  e. Deciding which price to charge.

Question 8

When the movie, Barber Shop II, showed a Dunkin Donuts box and one of the main characters eating the doughnuts, the type of product promotion being used is called
 a. product advertising.
  b. product dbut.
  c. product sponsoring.
  d. product placement.
  e. public relations.

Question 9

Which kind of research uses experiments to identify cause-and-effect relationships between variables?
 a. Descriptive
  b. Exploratory
  c. Primary
  d. Secondary
  e. Causal

Question 10

Heather knew how to use a digital video recorder well. She recorded all of her favorite prime-time programs and would fast-forward through the commercials when she played them back. Heather was
 a. zipping.
  b. zapping.
  c. flipping.
  d. zinging.
  e. skipping.