Successful marketing researchers tend to be proactive rather than reactive. (True or false?)

Successful marketing researchers tend to be proactive rather than reactive.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Product placement in video games is an emerging trend.

Indicate whether the statement is true or false

Question 3

About 30.00 is spent on research each year for every American man, woman and child.
a. True
b. False
Indicate whether the statement is true or false

Question 4

Ellen is driving down the road with her radio on. An ad for a new store is being aired as Ellen maneuvers through heavy traffic. Although Ellen enjoys shopping and is always interested in new stores, she is paying more attention to her driving than the ad. Thus she has limited ____ to pay attention to the ad.
a. motivation
b. ability
c. opportunity
d. felt involvement
e. cognitive capacity

Question 5

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and
publicity.
a. True
b. False
Indicate whether the statement is true or false

Question 6

All of the following are factors affecting opportunity except
a. time.
b. distraction.
c. the amount of information.
d. the complexity of information.
e. cognitive complexity.

Question 7

The federal government is the largest producer of marketing facts.
a. True
b. False
Indicate whether the statement is true or false

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Successful marketing researchers tend to be proactive rather than reactive. (True or false?)

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