Which of the following is NOT a common marketing research job title?
a. Interviewer
b. Senior Analyst
c. Market Research Director
d. Clerical Supervisor
e. Computer Operator
Question 2Bill is always on time for class, listens well, takes lengthy notes during lecture, and always studies hard for exams in an attempt to achieve his goal of being a good student. This is an example of a(n) ____ goal.
a. appraised
b. abstract
c. concrete
d. normative
e. affective
Question 3The U.S. Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster
than the average for all occupations. Why is this?
a. Because the economy is growing.
b. Because of increasing competition from offshore manufacturers.
c. Because the demand for information continues to grow.
d. Both A and B are correct.
e. None of the above is correct.
Question 4If you are hungry, one of your goals might be to eat a large lunch. This is an example of a(n) ____ goal.
a. appraised
b. abstract
c. concrete
d. normative
e. affective
Question 5Which of the following currently uses market research?
a. Salespeople
b. Politicians
c. Clergy
d. Presidents of not-for-profits institutions
e. All of the above.
Question 6Crystal went on a strict diet and lost 30 pounds. She was proud of her achievement. According to appraisal theory, her emotion of pride is the result of
a. normative influence.
b. achieving an outcome consistent with her goals.
c. cognitive processing.
d. affective referral.
e. moral compatibility,
Question 7The largest producer of marketing facts is:
a. Non-profit organizations.
b. Polling organizations, like Gallup.
c. Consumer product companies.
d. The Federal Government.
e. The media.
Question 8Marketers can use ____ to uncover consumers' needs, asking consumers to interpret a set of relatively ambiguous stimuli.
a. scanner data
b. observation
c. indirect techniques such as interpreting ambiguous stimuli
d. physiological measurements
e. toe scans
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