The use of interfunctional task forces and interfunctional transfers are an attempt to change the ...

The use of interfunctional task forces and interfunctional transfers are an attempt to change the organization's culture through:
 A) systems.
  B) structure.
  C) people.
  D) rewards.
  E) culture-change initiatives.

Question 2

On the scale of market entities, with tangible-dominant to the extreme left and intangible-dominant to the extreme right, investment management services would appear:
 A) to the extreme left.
  B) mid-left.
  C) in the middle.
  D) mid-right.
  E) to the extreme right.

Question 3

A salesperson's desire to sell a certain amount of product within an area in order to achieve personal goals is referred to as a territory goal.
 
 Indicate whether the statement is true or false

Question 4

Each department within an organization is driven by it' own internal logic. Which of the following statements most accurately reflects human resources logic?
 A) Cost reduction can be obtained through mass production.
  B) Families of customers should reinforce one another throughout the service encounter.
  C) Personnel should be able to break organization rules in the context of serving the customer.
  D) Customers should be provided with options that enable them to meet their individual needs.
  E) Recruiting and training are essential in developing existing personnel.

Question 5

Which of the following sets of terms best describes a service?
 A) objects, devices, and performances
  B) effort, objects, and deeds
  C) things, devices, and performances
  D) objects, devices, and things
  E) deeds, effort, and performances

Question 6

A salesperson's account goal is directly dependent on his or her personal goal.
 
 Indicate whether the statement is true or false

Question 7

____ logic stresses recruiting quality personnel and developing training programs that enhance the performance of existing personnel.
 A) Marketing
  B) Finance
  C) Accounting
  D) Operations
  E) Human resources

Question 8

General Motors, the manufacturing giant's, largest supplier is:
 A) Blue Cross-Blue Shield Insurance
  B) GMAC Financing
  C) a parts supplier
  D) a legal firm
  E) a trucking company

Question 9

Effective goals for self-leadership are those that are easy for salespeople to achieve.
 
 Indicate whether the statement is true or false

Question 10

Each department within an organization is driven by its own internal logic. Which of the following statements most accurately reflects a marketing logic?
 A) Cost reduction can be obtained through mass production.
  B) Families of personnel should reinforce one another on the job.
  C) Personnel should be able to break organization rules in the context of serving the customer.
  D) Customers should be provided with options that enable them to meet their individual needs.
  E) Recruiting and training are essential in developing existing personnel.