Under which of the following scenarios is it more likely that a firm would invest the resources ...

Under which of the following scenarios is it more likely that a firm would invest the resources necessary to increase its satisfaction ratings from 95 to 98?
 A) Competing firms have 90 and 88 satisfaction ratings.
  B) Competing firms have 85 and 75 satisfaction ratings.
  C) Competing firms have 96 and 97 satisfaction ratings.
  D) There are many opportunity costs associated with the investment.
  E) The market share gained has little effect on the firm's bottom-line profits.

Question 2

Best Buy offers many different manufacturer (name) brands including HP, Panasonic, Sony, and Canon. Which of the following is a primary reason that Best Buy would offer these and other manufacturer brands?
 A) increased profit margin
  B) increased store traffic
  C) less competition
  D) total control over marketing
  E) increased loyalty to Best Buy

Question 3

Steve, a salesperson at Cann Computer Corp, confirms that his prospective customer needs 50 new computers that offer high-quality graphics. During his sales presentation, Steve should:
 A) try to convince the buyer by stating that his company's computers do not offer high-quality graphics but are considerably cheap.
  B) try to convince the buyer by stating that his company's computers offer high-quality graphics.
  C) try to convince the buyer by demonstrating various features of his company's computers other than high-quality graphics.
  D) talk about the graphic capabilities of his company's computers and then offer a quantity discount.
  E) talk about how the prospective buyer can still be able to work without high-quality graphics.

Question 4

_____ provides a visual representation of the cause-and-effect relationships among the components of a company's strategy.
 A) A Strategy Map
  B) Market Sensing
  C) Customer-Linking
  D) Building Blocks

Question 5

Which of the following tactics would yield higher customer satisfaction scores?
 A) utilizing mail surveys instead of personal interviews
  B) stating the question in a negative (dissatisfied) form instead of a positive (satisfied) form
  C) asking general questions prior to specific questions
  D) avoiding data collection until a substantial period of time had elapsed since the purchase.
  E) all of these would generate lower customer satisfaction scores

Question 6

Walmart offers many different private-label brands including Sam's Choice, Equate, and Ol' Roy. Overall, what is the primary reason that Walmart would offer these and other private-label brands?
 A) increased profit margin
  B) reduced marketing costs
  C) lowers the risk of a product failure
  D) lower inventory costs
  E) enhances Walmart's image

Question 7

Will, a salesperson at Borca Corp, is preparing a presentation to a buying group, which contains a lot of information that he will have to use. The best method for Will to present this information is to scroll through the presentation while reading it out loud to the group.
 
 Indicate whether the statement is true or false

Question 8

Which of the following could assume a role in the marketing strategy center?
 A) technical service managers.
  B) physical distribution managers.
  C) research & development executives.
  D) manufacturing executives.
  E) all of the answer choices.