The question, Do you see the merits of the solution I'm proposing? is an example of which of the following types of questions?
A) Evaluative questions
B) Multiple-choice questions
C) Probing questions
D) Tactical questions
E) Reactive questions
Question 2In deciding which trade shows to attend, some business marketing strategists turn to reports published by Exhibit Surveys, Inc, a company that surveys trade show audiences. One useful measure that they provide isolates the percentage of the show audience that has decision authority for the types of products being exhibited. This is called:
A) Surveys of Industrial Purchasing Power.
B) Controlled Audience Index.
C) Total Buying Plans.
D) Buying Power Index.
E) Net Buying Influences.
Question 3A travel agent planning trips for clients would be considered:
A) type 1 service staff.
B) type 2 service staff.
C) type 3 service staff.
D) type 4 service staff.
E) type 5 service staff.
Question 4Why is it important that marketing goals involve some degree of intangibility?
A) It makes it more difficult for competitors to determine the firm's marketing strategy.
B) It makes goals more consistent with the objectives that follow.
C) It makes goals easier to achieve.
D) It promotes learning by forcing employees to ask questions about the strategy.
E) It makes the goal more motivational and promotes continuous improvement
Question 5Which of the following types of questions is used to uncover prospects' perceptions and feelings regarding existing and desired circumstances and potential solutions?
A) Evaluative questions
B) Reactive questions
C) Probing questions
D) Tactical questions
E) Dichotomous questions
Question 6Which of the following statements concerning trade shows is(are) accurate?
A) The cost of reaching a prospect at a trade show less than the cost of making a personal sales call.
B) Over 83 percent of all trade show visitors have some buying authority.
C) The average company participates in 45 trade shows per year.
D) All of the answer choices.
E) Both the cost of reaching a prospect at a trade show less than the cost of making a personal sales call and over 83 percent of all trade show visitors have some buying authority.
Question 7The typical McDonald's employee who works the front counter would be considered:
A) type 1 service staff.
B) type 2 service staff.
C) type 3 service staff.
D) type 4 service staff.
E) type 5 service staff.
Question 8Marketing goals can be defined as:
A) quantitative guidelines that help firms achieve desired results.
B) broad, qualitative statements of desired accomplishments.
C) performance process controls.
D) specifications by which performance will be assessed.
E) precise statements of desired accomplishments.
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