Organizational buyers tend to retain messages that clash with their attitudes, needs, and beliefs.
Indicate whether the statement is true or false
Question 2The mental energy spent by customers to acquire a service is referred to as:
A) image costs.
B) monetary price.
C) energy costs.
D) psychic costs.
E) time costs.
Question 3Although internal data sources have a number of advantages, one of their biggest problems is:
A) there are rarely enough internal data.
B) internal data are often not relevant to the marketing issue at hand.
C) internal data are expensive to collect.
D) internal data are often in a form that is not readily accessible.
E) internal data are typically biased.
Question 4Suppliers have more time to devote to postsale services because:
A) the shipping times of the products have increased over time.
B) information technology is being used widely in the buying process.
C) the overall cycle time has increased.
D) the mistakes in the buying process are maximized.
E) supply chain management is no longer a concern in the buying process.
Question 5Business-to-business advertising objectives are usually stated in terms of a specific sales goal.
Indicate whether the statement is true or false
Question 6Which of the following statements about the pricing of services (compared to the pricing of goods) is true?
A) The demand for services tends to be more elastic than the demand for goods.
B) Cost-oriented pricing is less difficult for services.
C) Comparing prices of competitors is less difficult for service consumers.
D) Self-service is a viable competitive alternative.
E) Consumers are more able to stockpile services by taking advantage of discount prices.
Question 7Which of the following cultural values is not typically associated with American consumers?
A) low tolerance for waiting
B) growing disconnect with government
C) greater focus on long-term goals
D) concern for the natural environment
E) less tolerance of smoking in public
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