Focusing on customers has not always been the hallmark of strategic planning. In fact, in the early 20th century, firms tended to focus strictly on __________ rather than on developing relationships with customers.
A) efficiency and quality
B) selling products to customers
C) marketing research
D) growth and corporate profits
E) new product development
Question 2Buyers who are less responsive are mostly task-oriented.
Indicate whether the statement is true or false
Question 3Concerning pricing and the competitive environment, which of the following statements is(are) accurate?
A) Competition establishes an upper limit on price.
B) Late entrants to the market often enjoy potential cost advantages over the pioneering firm.
C) Competitors will be more sensitive toward price reductions that threaten market segments that they deem important.
D) All of the answer choices.
E) Both competition establishes an upper limit on price and late entrants to the market often enjoy potential cost advantages over the pioneering firm.
Question 4The strategy of breaking up large, unfocused plants into smaller units buffered from one another so that each can be focused separately is referred to as:
A) the perfect-world model.
B) operations segmentation.
C) the plant-within-a-plant concept.
D) operations segregation.
E) management by focus.
Question 5In the context of marketing planning, why is it vital that the marketing plan be capable of selling itself to top management?
A) Because top managers are responsible for executing the marketing plan.
B) Because top managers must ensure that the marketing program is successful.
C) Because top managers must be able to clearly communicate the strategy to external stakeholders.
D) Because top managers must decide whether the marketing plan is the best use for the organization's scarce resources.
E) Because top managers are compensated on how well the marketing strategy works.
Question 6In modified rebuy decisions, the buyer has no past experience in purchasing a product.
Indicate whether the statement is true or false
Question 7Those costs, fixed or variable, that can be traced to a product, customer, or sales territory (for example, general plant overhead may be indirectly assigned to a product) are called:
A) direct traceable costs.
B) indirect traceable costs.
C) assignable costs.
D) general costs.
E) administrative overhead.
Question 8The place within an organization where its primary operations are conducted is called the:
A) the technical core.
B) the organizational point.
C) the factory.
D) the main system.
E) main terminal.
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