_____ is the integration of business processes from end user through original suppliers that provides products, services, and information that add value for customers.
A) Customer relationship management
B) Supply chain management
C) Logistics management
D) A marketing plan
E) Order processing
Question 2In 2005, the American Marketing Association changed the definition of marketing that had stood for 20 years. The major changes in the definition included a shift from delivering the 4 Ps (product, price, place, promotion) to delivering __________ and a shift from creating exchanges to creating __________.
A) satisfaction; customer relationships
B) value; customer relationships
C) quality; transactions
D) value; satisfaction
E) quality; value
Question 3As a controllable element in the logistics system, _____ ensures that information exchanged in the distribution process guides the activities of the logistics system.
A) customer service
B) order processing
C) logistics communications
D) inventory control
E) production planning
Question 4One of the major difficulties of conducting business in today's economy concerns the unclear legal jurisdiction surrounding many business transactions. The issue is especially keen for marketers who do business in:
A) international markets.
B) domestic, interstate markets.
C) business-to-business markets.
D) metamarkets.
E) peer-to-peer transactions.
Question 5As a controllable element in the logistics system, _____ relates to the effectiveness of creating time and place utility.
A) customer service
B) order processing
C) inventory control
D) production planning
E) logistics communication
Question 6Changing value propositions in today's economy-such as changes caused by the growth in e-commerce-have forced marketers to learn a tough lesson about customers. What is that lesson?
A) Customers will always seek the best value regardless of quality.
B) Customers will always turn to the most recognized brand.
C) Customers would rather perform service for themselves to save money.
D) Customers will turn to the most convenient, least expensive alternative in situations where they see goods and services as commodities.
E) Customers will always seek the best quality regardless of price.
Question 7As a controllable element in the logistics system, _____ ensures that products are available for inventory in the correct assortment and quantity.
A) production planning
B) plant and warehouse location
C) customer service
D) inventory control
E) logistics communication
Question 8Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?
A) It now costs less to reach a mass audience.
B) It is much easier to measure feedback from mass media audiences.
C) It is now easier to reach small, highly targeted audiences.
D) Consumers are now much more receptive to television advertising.
E) Consumers are now highly susceptible to online advertising.
Question 9A firm that is able to lower costs by minimizing duplication, harmonizing operations, and enhancing quality is addressing which of the following supply chain management goals?
A) Waste reduction.
B) Time compression.
C) Flexible response.
D) Inventory reduction.
E) Transportation cost reduction.
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