The following is an example of a ________ question: In the past week, how many times have you eaten at Camma's Caf? 0 1-2 3 or more.
a. dichotomous
b. trichotomous
c. multichotomous
d. bychotomous
Question 2Written sales proposals are often difficult and time-consuming to write. However, once written a sales proposal can be used over and over with many different types of buyers.
Indicate whether the statement is true or false
Question 3Using the ________ model, a researcher asked participants the following sensitive and innocuous questions: Have you ever driven a motor vehicle while under the influence of alcohol? What is your favorite soft-drink?
a. open-ended questionnaire
b. multichotomous
c. dichotomous
d. randomized-response
Question 4The Executive Summary is the portion of the written sales proposal that is written only for the buying organization's upper management (executives).
Indicate whether the statement is true or false
Question 5Sam Potter forgot that he won a 5,000 shopping spree at Pulaski County Mall. This is an example of a ________ error.
a. telescoping
b. memory impairment
c. recall loss
d. randomized
Question 6As multimedia technology becomes more prevalent among salespeople, written sales proposals are becoming less important.
Indicate whether the statement is true or false
Question 7A respondent was asked to remember the last time she ate at a restaurant. She responded Yesterday, even though she ate there two weeks ago. This type of error is known as a(n):
a. unnecessary mistake.
b. recall loss.
c. telescoping error.
d. respondent error.
Question 8Written sales proposals are usually standardized.
Indicate whether the statement is true or false
Question 9When designing questionnaires, hypotheses can be used:
a. as a guide to determine what information will be sought.
b. to determine the type of question.
c. to determine the form of response.
d. All of these choices.
Question 10The written sales proposal allows for interaction between the buyer and seller.
Indicate whether the statement is true or false
Quick Reply
