Researchers often infer behavior based on participant's attitudes.
Indicate whether the statement is true or false
Question 2Salespeople modify organized presentations based on the needs of the customers.
Indicate whether the statement is true or false
Question 3A survey contained 150 questions. It was discovered that after the 25th question, respondents became bored and started filling in the answers without any thought to the content of the question. This is an example of:
a. response set bias.
b. reverse scaling.
c. the halo effect.
d. the horn effect.
Question 4Organized presentations are more flexible than canned presentations.
Indicate whether the statement is true or false
Question 5R and T Marketing Research Company used a ________ scale when they asked participants to divide 100 points between the importance of price and convenience.
a. Likert
b. semantic-differential
c. Stapel
d. comparative-ratings
Question 6Canned sales presentations are appropriate for relational selling.
Indicate whether the statement is true or false
Question 7To determine the effect of their new store design, the managers measured shopper's attitudes with a questionnaire using bipolar adjectives of excellent and bad, which anchored both ends of the scale. This is an example of a(n) ________ scale.
a. Likert
b. semantic-differential
c. Stapel
d. itemized ratings
Question 8During a canned sales presentation the salesperson talks most of the time.
Indicate whether the statement is true or false
Quick Reply
