C and B Marketing Research Company used mall intercepts, also known as ________, to evaluate the impact of the mall renovations.
a. disguised surveys
b. undisguised surveys
c. personal interviews
d. peer interviews
Question 2Which of the following is a major advantage of effective written sales proposals?
a. They are able to continue selling in the absence of the salesperson
b. They do not bind the selling organization to anything in particular
c. They are easy to write and do not take a lot time to put together
d. They are always more effective than oral presentations
e. All the above are major advantages
Question 3In a(n) ________, using ________ questions involving more than yes or no answers, the researcher encouraged a reader to talk freely about how she feels about a new lifestyle magazine.
a. unstructured interview; close-ended
b. depth interview; closed-ended
c. psychographic analysis; open-ended
d. depth interview; open-ended
Question 4Which of the following is untrue about written sales proposals?
a. They are usually associated with high-dollar-volume sales.
b. They work well for canned sales presentations because they tell the salesperson exactly what to say.
c. They are often viewed as more credible because they are in writing.
d. They are often scrutinized by various people in the buying organization.
e. They are frequently used in competitive bidding situations.
Question 5Do you like chocolate milk? Yes ___ No___ This is an example of a(n) ________ question.
a. open-ended
b. unstructured
c. fixed-alternative
d. sentence completion
Question 6Which of the following is true about written sales proposals?
a. They are usually associated with high-dollar-volume sales.
b. They are frequently used in competitive bidding situations.
c. They are often viewed as more credible because they are in writing.
d. They are often scrutinized by various people in the buying organization.
e. All of the above are true.
Question 7Participants in the research study were asked to complete ________ questionnaires that included questions such as: People who drive red sports cars are concerned about....
a. word association
b. sentence completion
c. attitudinal
d. story telling
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