The most common categorization of buyers place them into either consumer markets or business markets.
Indicate whether the statement is true or false
Question 2An oral presentation or written statement of research results, strategic recommendations, and/or other conclusions to a specific audience make up the:
a. research methodology.
b. research objectives.
c. research analysis.
d. research report.
Question 3The Nestle candy company is rolling out a new low-carb candy bar called Lo-Crunch and they want to test it market-by-market before it achieves national distribution. The best form of television advertising for Nestle to use in this situation would be:
a. network television advertising.
b. cable advertising.
c. spot television advertising.
d. syndicated advertising.
Question 4An individual buying office supplies for an organization is operating in the consumer market.
Indicate whether the statement is true or false
Question 5Which of the following is an element in the communication process?
a. message
b. feedback
c. medium
d. all of these choices
Question 6A furniture company with a small television advertising budget wants to concentrate its ads during the time of year when most people will see them. They would be wise to advertise during:
a. first quarter (January-March).
b. second quarter (April-June).
c. third quarter (July-September).
d. fourth quarter (October-December).
Question 7A business organization wanting to increase it's interdependence with its suppliers in an effort to reduce risk and increase profitability, may wish to explore the concept of?
a. Supply chain management
b. Strategic intermediary integration
c. Strategic marketing
d. Strategic channel management
e. None of the above
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