Tests of physiological arousal like the galvanometer and pupillometric tests can be used to:

Tests of physiological arousal like the galvanometer and pupillometric tests can be used to:
 a. determine whether or not an ad has made a lasting impact on the viewer.
 b. determine if an ad is offensive to a viewer.
 c. determine involuntary emotional responses to ads.
 d. measure brand recollection.

Question 2

Anything that is unethical is also illegal.
 
 Indicate whether the statement is true or false

Question 3

An investigation of a hypothesis stating that two (or more) groups differ with respect to measures on a variable is called a(n):
 a. comparison test.
 b. test of differences.
 c. analysis test.
 d. test of means.

Question 4

Which of the following is not one of the faults of day-after recall testing?
 a. Biased toward older people.
 b. Understates the memorability of commercials with an emotional theme.
 c. Tests recall but not if the consumer accepted the message of the commercial.
 d. Tests consumer's impression of the commercial but not necessarily of the brand.

Question 5

It is unlikely that salespeople could use technology to differentiate themselves from their competitors.
 
 Indicate whether the statement is true or false

Question 6

The Z-test is the key statistical test for an ANOVA model.
 
 Indicate whether the statement is true or false

Question 7

Bruzzone testing not only asks consumers if they remember a certain ad, it asks them if they can remember:
 a. the length of the commercial.
 b. the main characters.
 c. the price.
 d. the brand.

Question 8

Voice mail is probably the best way for salespeople to be accessible to every one of their customers.
 
 Indicate whether the statement is true or false