If a researcher wants to examine if fast music or slow music played in a retail store impacts how much customers spend in the store, ANOVA is the appropriate bivariate statistical analysis.
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Question 2Which of the following is not one of the PACT Principles?
a. A good copy testing system needs to provide measurements that are relevant to the advertising objectives.
b. A good copy system provides only one measurement, so as not to confuse methods.
c. A good copy system is one that requires agreement about how the results will be used in advance of each specific test.
d. A good copy system is one which takes into account basic considerations of sample definition.
Question 3Salespeople need only be concerned with knowing their customers, and not the market in which their customers operate.
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Question 4A Z-test for differences of proportions is a technique used to test the hypothesis that proportions are significantly different for two independent samples or groups.
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Question 5The PACT document consists of how many message testing principles?
a. three
b. four
c. nine
d. ten
Question 6Salespeople need only be concerned with knowing the price of their products, and not their company's pricing policies.
Indicate whether the statement is true or false
Question 7When a paired-samples t-test is appropriate, the two numbers being compared are usually scored as separate variables.
Indicate whether the statement is true or false
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