Direct-to-consumer salespeople are the most numerous type.
Indicate whether the statement is true or false
Question 2Which of the following is likely to be covered in interviewer training programs?
a. How to probe.
b. How to record responses.
c. How to make initial contact with the respondent and secure the interview.
d. All of these choices.
Question 3The relationship between money invested in advertising and the response, or output, of the investment in terms of revenue generated is called the:
a. accountability perspective.
b. objective-and-task-function.
c. objective-to-sales-function.
d. sales-to-advertising-response function.
Question 4In the text, inside sales refers to retail salespeople who remain in their employer's place of business while dealing with customers.
Indicate whether the statement is true or false
Question 5DataDot is a research supplier that specializes in gathering data. It employees fieldworkers who collect data door-to-door as well as over the telephone. Several marketing research firms hire DataDot to collect the data for the research projects they conduct for various clients. DataDot is an example of a(n):
a. syndicated research firm.
b. in-house interviewing firm.
c. tertiary research service.
d. field interviewing service.
Question 6Adherents to the vaguely right versus precisely wrong theory argue that:
a. Marcom objectives cannot include sales, because there is no direct correlation.
b. marketing's effect on sales and market share cannot be assessed.
c. Marcom is not doing its job unless sales and market share are increasing.
d. marketing's sole objective should be to create higher brand awareness.
Question 7A pioneer's task involves creative selling.
Indicate whether the statement is true or false
Quick Reply
