One disadvantage of a sales career is its poor compensation.
Indicate whether the statement is true or false
Question 2One suggestion for recording open-ended answers is to summarize or paraphrase the respondent's answers.
Indicate whether the statement is true or false
Question 3Goals that the various Marcom elements aspire to individually or collectively achieve during a scope of time, such as a business quarter or fiscal year, are known as:
a. Marcom objectives.
b. budget constraints.
c. sales leads.
d. point-of-purchase objectives.
Question 4Independence of action is usually presented as a disadvantage of sales positions.
Indicate whether the statement is true or false
Question 5An effective way to probe for more elaboration or a deeper response is to repeat the question word for word.
Indicate whether the statement is true or false
Question 6The percentage of sales revenue that companies devote to advertising stays consistent across the board.
Indicate whether the statement is true or false
Question 7An analysis of the popular press reveals that there are more negative mentions of news-making salespeople than positive mentions.
Indicate whether the statement is true or false
Question 8The foot-in-the-door compliance technique attempts to gain compliance with a large or difficult task by first obtaining the respondent's compliance with a smaller request.
Indicate whether the statement is true or false
Question 9In the percentage-of-sales budgeting method, a company sets a brand's advertising budget based on its understanding of what the competition is doing.
Indicate whether the statement is true or false
Question 10Receiving direct feedback from customers can be stimulating, challenging, and enjoyable.
Indicate whether the statement is true or false
Question 11Briefing sessions for interviewers are conducted to ensure each interviewer is provided with common information.
Indicate whether the statement is true or false
Question 12Advertising has the undesirable effect of making people more price sensitive and less brand loyal.
Indicate whether the statement is true or false
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