Personal selling is moving from relationship-based methods to transaction-based methods.
Indicate whether the statement is true or false
Question 2The larger the population, the larger a sample must be.
Indicate whether the statement is true or false
Question 3The information processing model that has the perspective that consumers process and use marketing information in rational, cognitive, systematic, and reasoned ways is called:
a. CEM (Consumer Education Model).
b. HPM (Hedonic Processing Model).
c. HEM (Hedonic, Experiential Model).
d. CPM (Consumer Processing Model).
Question 4When salespeople alter their sales messages and behaviors during a sales presentation or as they encounter different sales situations they are practicing manipulative selling.
Indicate whether the statement is true or false
Question 5Three factors are required to specify sample size: (1) the variance, or heterogeneity, of the population; (2) the magnitude of acceptable error; and (3) the confidence level.
Indicate whether the statement is true or false
Question 6Modifying the brand name of Oil of Olay to simply Olay in response to feedback from younger women about the product is an example of:
a. pandering.
b. repositioning.
c. reformulating.
d. positioning based on functional needs.
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