Critics contend that many of the products marketed to this group are unnecessary and that the communications are too often exploitative.
a. women
b. children
c. seniors
d. Asian-Americans
Question 2Demand is said to be inelastic when the:
a. demand curve and the supply curve do not cross.
b. total cost and total revenue are equal at all levels of demand.
c. calculated elasticity of demand is less than 1.
d. calculated elasticity of demand is greater than 1.
Question 3A Staple scale is a scale type that has respondents describe their attitude using a series of bipolar rating scales.
Indicate whether the statement is true or false
Question 4The FTC does not get involved in cases of e-mail fraud.
Indicate whether the statement is true or false
Question 5Fresh-Ends supplies agricultural produce across the U.S and has a market share of eight percent. Price setting poses the biggest challenge to management at Fresh-Ends because the market structure for farm produce is typically:
a. an oligopoly.
b. monopolistic competition.
c. pure competition.
d. a monopoly.
Question 6Likert scales, while useful, are often difficult to administer and understand.
Indicate whether the statement is true or false
Question 7Advertising is the area of marketing communications in which government regulators have been most active.
Indicate whether the statement is true or false
Question 8Customary prices are:
a. prices offered at the wholesale level as an incentive to buyers to purchase a specific product.
b. retail prices that consumers expect to pay as the result of social habit or tradition.
c. prices that are adjusted to the different geographic areas in which the products are sold.
d. prices designed to constrain the amounts sold to a level desired by government.
Question 9The simplest rating scale contains only two response categories: agree/disagree.
Indicate whether the statement is true or false
Question 10In an ethical predicament, applying the TV test means taking only actions that would be viewed as proper by an objective panel of your professional colleagues.
Indicate whether the statement is true or false
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