All of the following items may be test marketed except:
a. potato chips.
b. postal system sorting equipment.
c. cellular telephones.
d. breakfast cereals.
Question 2Which of the following is a factor to consider in test-market selection?
a. population size
b. self-contained trading area
c. demographic composition and lifestyle considerations
d. all of these choices
Question 3Image matchup means an event complements existing sponsorships and fits with other Marcom programs for the brand.
Indicate whether the statement is true or false
Question 4Rodney ensures that he installs the updates to his software as soon as they are released. In marketing terms, Rodney is a(n):
a. laggard.
b. early adopter.
c. consumer innovator.
d. pioneer.
Question 5All of the following are disadvantages of test-marketing EXCEPT:
a. ineffective.
b. cost.
c. time.
d. loss of secrecy.
Question 6Sponsorship events apply only to athletic events.
Indicate whether the statement is true or false
Question 7According to the product ________ strategy, new products are introduced into readily identifiable or established markets.
a. positioning
b. development
c. diversification
d. improvement
Question 8Intentional attempts to disrupt the results of a test-market being conducted by another firm is called:
a. test-market interruption.
b. test-market sabotage.
c. cannibalization.
d. test-market takeover.
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