Advertising for casinos and state-run lotteries promote which of the following types of demand?
a. As a complex example of advertising a controversial product, it promotes neither primary nor selective demand
b. As a complex example of advertising a controversial product, it can potentially be seen as promoting both
c. Selective demand
d. Primary demand
Question 2Dummy tables are placed in research proposals and are exact representations of the actual tables that will show results in the final report with one exception: The results are hypothetical.
Indicate whether the statement is true or false
Question 3The Monsanto corporation, a manufacturer of products like genetically engineered seed as well as the branded herbicide, Roundup, was once accused of threatening to pull advertising from a Fox affiliate station if its new program ran a story discussing the controversy surrounding its use of the bovine growth hormone, Posilac. Of the various arguments criticizing advertising, this example most likely fits which of the following?
a. Advertising is often offensive
b. Advertising affects programming
c. Advertising promotes unnecessary products
d. Advertising wastes resources
Question 4Funded marketing research generally refers to basic research usually performed by academic researchers and supported by some public or private institution.
Indicate whether the statement is true or false
Question 5Of the issues that advertisers and their critics debate, which contains an argument that advertising promotes materialism?
a. Advertising improves the standard of living
b. Advertising affects happiness and general well-being
c. Advertising has a powerful effect on the mass media
d. Advertising educates consumers
Question 6The situation analysis is a written statement of the research design.
Indicate whether the statement is true or false
Question 7A national electronics retailer offers customers an opportunity to win a 64 inch flat screen TV by trading in their old TV. The electronics retailer has violated which of the following regulations?
a. Failure to provide complete disclosure of the conditions necessary to claim the prize
b. Failure to provide complete disclosure of the necessary conditions for winning
c. Misrepresentation of the value of the prize offered
d. Failure to ensure that a contest or sweepstakes is not classified as a lottery
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