An individual respondent's scores on each individual latent factor are represented by ____ scores.
a. factor loading
b. factor reduction
c. composite factor
d. latent construct
Question 2A session in which research subjects are fully informed and provided with a chance to ask any questions that they may have about an experiment is called a(n) ____________________ session.
Fill in the blank(s) with correct word
Question 3Briefly outline the main sections of a marketing plan.
Question 4The best single tool for assessing construct validity is ____.
a. confirmatory factor analysis
b. regression analysis
c. exploratory factor analysis
d. composite analysis
Question 5____________________ means that information involved in the research will not be shared with others.
Fill in the blank(s) with correct word
Question 6Marketing plans are often viewed as
a. workbooks.
b. carved in stone.
c. works in progress.
d. promotional tools.
Question 7A researcher who is uncertain about the number of factors and which variables belong to each factor might pursue ____.
a. statistical analysis
b. regression analysis
c. exploratory factor analysis
d. composite analysis
Quick Reply
