Which of these is not a freight document?

Which of these is not a freight document?
 a. routing guide
  b. bill of lading
  c. freight bill
  d. freight claims form

Question 2

Explain integrated marketing communications (IMC) and what it promotes.

Question 3

When a researcher is attempting to predict sales volume by using building permits, amount of advertising, and the income levels of residents, the researcher is most likely using ____.
 a. univariate analysis
  b. a chi-square analysis
  c. multiple regression analysis
  d. factor analysis

Question 4

Which of these companies uses a product leadership strategy?
 a. Apple
  b. FedEx
  c. Verizon
  d. McDonald's

Question 5

The main strategy behind routing guides is to
 a. maintain exact control.
  b. comply with or enforce FOB terms.
  c. promote supply chain excellence.
  d. select between modes.

Question 6

Explain how a company might decide it is economical to advertise during a TV show. Provide an example using numbers. For reference, there are 112,000,000 households with TVs in the United States.

Question 7

Multivariate dependence techniques are variants of the ____, which is a way of modeling some process based on how different variables cause fluctuations from the average dependent variable.
 a. ordinary linear model (OLM)
  b. weighted average model (WAM)
  c. general linear model (GLM)
  d. metric scaling model (MSM)

Question 8

Which of these companies uses a strategy of customer intimacy?
 a. BMW
  b. Apple
  c. McDonald's
  d. Verizon