In comparing the difference of the means between two groups, the null hypothesis can also be stated ...

In comparing the difference of the means between two groups, the null hypothesis can also be stated as ____.
 a. 1 - 2 = 0
  b. 1 + 2 = 0
  c. 1 x 2 = 0
  d. 1 / 2 = 0

Question 2

Marketers and senior managers like to see graphical depictions of where their brands and their competitors' brands are in their customers' minds. What are these called?
 a. histograms
  b. perceptual maps
  c. genograms
  d. position charts

Question 3

Product value is an important factor in modal selection.
 
 Indicate whether the statement is true or false

Question 4

A fairly subtle approach to advertising is
 a. product placement.
  b. television advertising.
  c. radio advertising.
  d. integrated marketing communications.

Question 5

In using the t-test to compare the means of two groups, the alternative hypothesis is typically stated as ____.
 a. 1  2
  b. 1 = 2
  c. 1 - 2 = 2
  d. 1 + 2 = 1

Question 6

Positioning involves which of the marketing mix variables?
 a. price, promotion, product, place
  b. price, promotion, product
  c. price, place
  d. promotion, product, place

Question 7

Transportation plays a key role in supply chain design, strategy development, and total cost management.
 
 Indicate whether the statement is true or false