A Type I error occurs when the researcher fails to reject the null hypothesis when the alternative ...

A Type I error occurs when the researcher fails to reject the null hypothesis when the alternative hypothesis is true.
 
 Indicate whether the statement is true or false

Question 2

Potential strategic fit is a function of
 a. the current market size.
  b. the firm's resources.
  c. profitability.
  d. product prices.

Question 3

A reason to hold inventory arises when an organization anticipates that an unusual event might occur that will negatively impact its source of supply.
 
 Indicate whether the statement is true or false

Question 4

The idea that familiarity from repeated exposure to a brand name, logo, or ad will over time enhance the viewer's favorability toward the ad (and brand) refers to which term?
 a. sleeper effect
  b. cognitive
  c. source credibility
  d. mere exposure

Question 5

The researcher who uses a sample rather than the entire population runs the risk of committing two types of errors: primary errors and secondary errors.
 
 Indicate whether the statement is true or false

Question 6

Potential profitability is a function of
 a. current market price.
  b. the market's anticipated growth.
  c. product development history.
  d. the number of products made.

Question 7

Purchase economies and transportation economies are not complementary.
 
 Indicate whether the statement is true or false