If a company spends a considerable amount of money on an ad, and it wants to measure how well consumers remembered the ad, it should run what type of test?
a. RAD
b. DAR
c. cognition
d. analysis
Question 2The term p-value stands for power-value.
Indicate whether the statement is true or false
Question 3What are two perspectives in assessing each segment's attractiveness in terms of its potential for targeting?
a. profitability and marketability
b. profitability and strategic fit
c. marketability and strategic fit
d. marketability and positioning
Question 4Batching economies and cycle stocks are the same.
Indicate whether the statement is true or false
Question 5For __________ tests, the primary consideration is memory.
a. cognitive
b. affective
c. behavioral
d. value
Question 6A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true.
Indicate whether the statement is true or false
Question 7Regarding targeting, we iterate between our __________ vision of corporate strategy, and a __________ data-informed approach on segment size and profitability.
a. top-down, bottom-up
b. bottom-up, top-down
c. horizontal, vertical
d. vertical, horizontal
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