Which of the following questions best helps a marketer determine the profitability of a market ...

Which of the following questions best helps a marketer determine the profitability of a market segment?
 a. How many customers are in the segment?
  b. Is a database available to identify potential customers?
  c. Does the segment fit corporate goals?
  d. How frequently do the customers purchase?

Question 2

Collaborative planning, forecasting, and replenishment (CPFR) has not been considered to be a good process, as it excludes transportation.
 
 Indicate whether the statement is true or false

Question 3

Advertising effects might not appear immediately because they are cumulative and therefore difficult to attribute to a single ad campaign.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Find the mean score of the following set of scores: 2, 5, 7, 4, 8.
 a. 4.8
  b. 5.2
  c. 7.0
  d. 26.0

Question 5

An important element of an iterative segmentation is
 a. a good company.
  b. quality products.
  c. good customer data.
  d. good management.

Question 6

A sales and operations planning process (S&OP) can produce a forecast internally that all functional areas agree upon and can execute.
 
 Indicate whether the statement is true or false

Question 7

Bill is the sales manager for a line of consumer products, and he tells his sales staff that advertising isn't expected to generate sales or profitability, but instead is intended only to create awareness in the marketplace. Bill's assessment of advertising is correct.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The arithmetic average of a set of numbers is referred to as the _____.
 a. proportion
  b. mode
  c. mean
  d. median