Most retailers are essentially supply chain companies since
a. they dominate the consumer market.
b. own their warehouses and trucks.
c. they buy products produced by others.
d. engage in off-shore sourcing.
Question 2Lee is the product manager for a software program sold by Company ABC. In evaluating the product, Lee determines that something just isn't right with how the software program is marketed to potential customers, and he feels a change is necessary. Which of the following marketing mix variables is easiest for Lee to change?
a. promotion
b. price
c. place
d. product
Question 3Three guidelines below help prevent the most common mistakes in designing questions. Which one is typically NOT used for this purpose?
a. Avoid personal questions.
b. Avoid complexity.
c. Avoid leading questions.
d. Avoid double-barreled questions.
Question 4People are selective in their attention to environmental stimuli.
a. True
b. False
Indicate whether the statement is true or false
Question 5Beginning in the late 1970;s and into the 1980s the US transportation industry was deregulated. The net result was a less competitive environment.
Indicate whether the statement is true or false
Question 6Dichotomous and multiple-choice alternatives in fixed-alternative questions should not have overlap among categories. That is, the categories should be ____.
a. exhaustive
b. mutually exclusive
c. positively worded
d. balanced
Question 7With dynamic pricing, the buyer sets the price at an auction.
a. True
b. False
Indicate whether the statement is true or false
Question 8Consumers can be simple or complex.
a. True
b. False
Indicate whether the statement is true or false
Question 9Supply chain managers no longer need to worry about suboptimization in light of today's technology.
Indicate whether the statement is true or false
Question 10Both parties acting selfishly on their own accord always yields better results than mutual cooperation.
a. True
b. False
Indicate whether the statement is true or false
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