Coupons are especially effective at encouraging new (current) customers to try current (new) ...

Coupons are especially effective at encouraging new (current) customers to try current (new) products and brand extensions.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Compared to open-ended response questions, fixed-alternative questions:
a. require less interviewer skill
b. take more time
c. are more difficult for the respondent to answer
d. take the same amount of time

Question 3

A high customer involvement B2C purchase is called a specialty purchase.
a. True
b. False
Indicate whether the statement is true or false

Question 4

Outsourcing is a fairly new concept.

Indicate whether the statement is true or false

Question 5

Price drops attract loyal customers.
a. True
b. False
Indicate whether the statement is true or false

Question 6

All of the following are disadvantages of open-ended response questions EXCEPT:
a. cost
b. interviewer bias
c. irrelevancy
d. nonrepresentativeness of respondents

Question 7

An example of a modified rebuy is when the copier lease comes up and you want to try a different vendor.
a. True
b. False
Indicate whether the statement is true or false

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Coupons are especially effective at encouraging new (current) customers to try current (new) ...

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