A frequency-determination question allows the respondent to provide multiple answers to a single question.
Indicate whether the statement is true or false
Question 2Why is it important to not go overboard on efforts to quantify marketing's results? Describe why segmentation strategy and advertising's results should not be overanalyzed.
Question 3Retailers lose, on average _____ percent of gross sales due to returns.
a. 3-5
b. 4
c. 20
d. 30
Question 4Scanner data are the only research tool used today to assess customers' willingness to pay.
a. True
b. False
Indicate whether the statement is true or false
Question 5A fixed-alternative question may tempt respondents to check an answer that is more prestigious or socially acceptable than the true answer.
Indicate whether the statement is true or false
Question 6List and describe the 4Ps.
Question 7The recent increased focus on reverse flows is attributable to
a. pressure from environmental groups.
b. increases in the price of oil.
c. the significant increase in volume of reverse flows.
d. new environmental legislation.
Question 8Scanner data are only useful for firms that want to do experiments.
a. True
b. False
Indicate whether the statement is true or false
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