Fixed-alternative questions require more interviewer skill to administer than open-ended response questions.
Indicate whether the statement is true or false
Question 2Define STP and explain how it influences the marketing process.
Question 3Green laws have
a. started reverse flows.
b. only recently been enacted.
c. had a major impact on firms.
d. are still being evaluated.
Question 4The trick for marketers is to discover that upper bound and price just below it.
a. True
b. False
Indicate whether the statement is true or false
Question 5Articulate respondents tend to give shorter answers to open-ended response questions than respondents who are less articulate.
Indicate whether the statement is true or false
Question 6List and describe the 5Cs.
Question 7Information and __________ are important dimensions of reverse logistics and closed-loop supply chains.
a. transportation
b. flow
c. financials
d. direction
Question 8Goods are tricky because they are disproportionately high in variable costs.
a. True
b. False
Indicate whether the statement is true or false
Question 9One advantage of open-ended response questions is the possibility that interviewer bias will affect the results.
Indicate whether the statement is true or false
Question 10Define marketing's exchange relationship.