Fixed-alternative questions require more interviewer skill to administer than open-ended response ...

Answer to #1

F
Fixed-alternative questions require less interviewer skill.

Answer to #2

STP stands for segmentation, targeting, and positioning. The STP part of marketing refers to the fact that we are very unlikely to be all things to all people, so it's best to identify groups, or segments, of customers who share similar needs and wants. Once we understand the different segments' preferences, and we presumably can identify our own company's strengths, we can identify the segment we should target with our marketing efforts. We then strike up a conversation and relationship with that target segment by positioning our product to them in the marketplace via the 4Ps.

Answer to #3

c

Answer to #4

TRUE

Answer to #5

F
Articulate individuals tend to give longer answers.

Answer to #6

The 5Cs are customer, company, context, collaborators, and competitors. These Cs help us assess any particular business problem or opportunity in terms of a general analysis of the entire business situation. The customer and company are obviously the central players in the marketing exchange. The context includes things like the macroenvironment: How are our economy and that of our suppliers doing? What legal constraints might we face? What cultural differences do our global segments manifest? The collaborators and competitors are the companies and people we work with vs. those we compete against, although drawing the line is sometimes difficult in today's global, networked economy.

Answer to #7

c

Answer to #8

FALSE

Answer to #9

F
Interviewer bias is a disadvantage.

Answer to #10

Marketing is defined to be an exchange between a firm and its customers. The customer wants something from the firm, and the firm wants something from the customer. Marketers try to figure out what customers want and then they try to figure out how to provide it and make money doing so.

Thanks

You're very welcome