The quality of life locational determinant is most important to companies that must attract and retain an unskilled, static work force.
Indicate whether the statement is true or false
Question 2Using customer data from test marketing to predict the product's likely success is known as
a. forecasting.
b. foreshadowing.
c. test marketing.
d. profit prediction.
Question 3A context question in a situational analysis might be: What is happening in our industry that might reshape our future business?
a. True
b. False
Indicate whether the statement is true or false
Question 4Labor-intensive industries place significant emphasis on the availability and cost of labor.
Indicate whether the statement is true or false
Question 5When testing the best color for a new detergent, SoapSuds Inc set up a test market that uses a virtual shopping experience to give customers a chance to buy the product (or not), which is called a(n) __________ test market.
a. simulated
b. area
c. electronic
d. forecast
Question 6Sara works for a golf products company. In order for Sara to best answer the question, What do my customers want?, she should play golf and try out the equipment.
a. True
b. False
Indicate whether the statement is true or false
Question 7Corporate reengineering is often a reason for examining the firm's current logistics/supply chain network.
Indicate whether the statement is true or false
Question 8__________ are 4050 small metropolitan areas throughout the United States that have characteristics, such as demographics and socioeconomic status, that are representative of the country as a whole.
a. Simulated test markets
b. Area test markets
c. Metropolitan test markets
d. Country test markets
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