An error that arises during editing, coding, or data entry is called a blunder.
a. True
b. False
Indicate whether the statement is true or false
Question 2What mechanism does Google use to sell AdWords keywords?
a. Bidding.
b. First-in-first-out (FIFO).
c. Last-in-first-out (LIFO).
d. Lottery
Question 3A number of major corporations, such as General Motors, Amway, and Evian, sponsor or support worthy causes, many of which are environmental causes. Companies are highly motivated to engage in cause-oriented marketing because ____.
a. it is a socially acceptable way of distributing excess profits
b. corporations function better in a healthy environment
c. corporations hope to generate goodwill toward the company and its brands
d. major companies are required by law to support environmentally friendly causes
e. research shows that companies that support the environment do better financially
Question 4The coding process involves considerable effort on the part of the coder when the question type is closed-ended.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following factors affects the profitability of a paid search advertisement?
a. How many clicks it gets
b. What the cost per click is.
c. How much revenue the ad yields.
d. All of these are correct.
Question 6The ____ signifies recycled paperboard content.
a. semicircle of 10 small arrows
b. Blue Angel
c. Green Seal
d. triangle of three arrows
e. rectangle of four arrows
Question 7Coding is the process of transforming raw data into symbols.
a. True
b. False
Indicate whether the statement is true or false
Question 8What is the primary driver of the growth of paid search?
a. Mobile technology.
b. Desktop technology.
c. Successful self-promotion on the part of Google and Facebook.
d. Economic recession.
Question 9Green Seal is an eco-labeling program in ____.
a. Germany
b. Sweden
c. Japan
d. the United States
e. Finland
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