If a respondent indicates that he drives a foreign car, then later, in the same questionnaire, identifies it as a Ford, the editor should
a. change the Ford identification to unknown foreign.
b. change the foreign identification to domestic.
c. throw out both responses.
d. determine which of the responses is correct.
e. Any of these may be correct.
Question 2Search engine Marketing and Social media marketing have little relationship to each other.
a. True
b. False
Indicate whether the statement is true or false
Question 3Who can engage in unethical behavior with respect to sales promotions?
a. manufacturers
b. retailers
c. consumers
d. a and b
e. a, b, and c
Question 4The purpose of the coding process is to
a. transform raw data into symbols.
b. encrypt the raw data so that it is secure from unauthorized use.
c. determine if the raw data meets minimum quality standards.
d. detect incorrect or invalid responses.
e. separate completed questionnaires from incomplete ones.
Question 5Pay-per-click, PPC, advertising is sometimes referred to as Cost-per-Click, CPC advertising.
a. True
b. False
Indicate whether the statement is true or false
Question 6General Mills is introducing a new line of barbecue sauce, and grocery retailers are requiring that General Mills pay them a per-store fee for their willingness to handle the new product. This fee is known as a ____ fee.
a. placing
b. purchasing
c. selling
d. slotting
e. security