The probability of finding someone home is greater for
a. high-income families.
b. low-income families.
c. rural families.
d. urban families.
e. Both b and c are correct.
Question 2Online advertising is most effective when used alone.
a. True
b. False
Indicate whether the statement is true or false
Question 3At the beginning of July, retailers put up special back-to-school displays that combine most of the items needed on school supply lists. At the end of September, these displays are removed and replaced by displays for Halloween items. Which type of P-O-P display are the back-to-school displays?
a. permanent displays
b. semipermanent displays
c. temporary displays
d. in-store media
e. on-premise signage
Question 4Which of the following is FALSE?
a. Nonresponse error is a potential problem in any project for which data are not collected from all respondents selected for the sample.
b. Nonresponse error only occurs when those who respond are systematically different from those who do not respond in some important way.
c. Refusal bias applies to projects using all forms of data collection.
d. The degree of nonresponse error is easy to assess.
e. All of these statements are true.
Question 5Increasing use of mobile phones does not change the way consumers access content.
a. True
b. False
Indicate whether the statement is true or false
Question 6Displays that are intended to be used for six months or more are called ____.
a. permanent displays
b. in-store media
c. temporary displays
d. semipermanent displays
e. on-premise signage
Question 7Which of the following statements is TRUE?
a. For most surveys, overcoverage is more common than noncoverage.
b. Noncoverage error is not a problem in every survey.
c. Noncoverage bias can be reduced by increasing the sample size.
d. Families with several phone listings have a lower probability of being included in the sample than do sampling units with one listing.
e. All of these statements are false.
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