Which of the following is the major outdoor medium?
a. giant inflatables
b. transit advertising
c. billboard advertising
d. skywriting
e. kiosks
Question 2Sampling error is reflected in the
a. sampling distribution of the statistic.
b. contact rate.
c. eligibility requirement.
d. development of the sampling frame.
e. number of callbacks needed to complete the survey.
Question 3A web page runs a script that detects when a visitor is using an ad blocker. When a blocker is detected, the page attempts to start a dialog with the visitor, explaining how ads provide value to both readers and publishers and asking the visitor to consider turning off the ad blocker. This is an example of an effective response to ad blocking.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which is the oldest form of advertising?
a. outdoor
b. radio
c. magazine
d. newspaper
e. point-of-purchase
Question 5Sampling errors can be decreased by
a. decreasing the number of observations.
b. increasing the sample size.
c. providing better training for interviewers.
d. improving the data collection method.
e. using a quota sample.
Question 6Blogs represent an opportunity for marketers to target specific audiences with their display advertising.
a. True
b. False
Indicate whether the statement is true or false
Question 7Howard owns a small convenience store. He wants to attract new customers, brand his store in consumers' minds, and create impulse purchases. Which of the following should he use to accomplish these goals?
a. newspaper advertising
b. billboard advertising
c. on-premise signage
d. point-of-purchase displays
e. television advertising
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