Because users who use ad blocking software were not likely to pay attention to ads anyway, ad ...

Because users who use ad blocking software were not likely to pay attention to ads anyway, ad blocking software bears a negligible cost to publishers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The two general categories of on-premise signs are ____.
 a. primary and secondary
  b. free-standing and building-mounted
  c. internal and external
  d. temporary and permanent
  e. retailer-provided and manufacturer-provided

Question 3

Compare and contrast probability and nonprobability sampling.

Question 4

Online ads can be targeted using geographic or demographic advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

____ are located on or near retail stores and are considered the most cost-effective and efficient form of communication available to retail businesses.
 a. Billboards
  b. Off-premise signs
  c. On-premise signs
  d. Point-of-purchase displays
  e. Changeable message signs

Question 6

The difference between results obtained from a sample and results that would have been obtained had information been gathered from or about every member of the population is called sampling error.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Ad networks represent groups of related publishers and allow marketers to target a specific audience on many sites.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The difference between on-premise business signage and out-of-home advertising, or off-premise signage is that ____.
 a. on-premise signage is done by retailers and out-of-home advertising is done by manufacturers of brands
  b. on-premise signage is done by manufacturers and out-of-home advertising is done by retailers
  c. on-premise signage provides information about goods and services that are available somewhere else
  d. on-premise signage communicates information about products and services in close proximity to the store
  e. on-premise signage is inside and out-of-home advertising is outside

Question 9

The closer we need an estimate to be to the true population, the smaller the sample that will be required, all else equal.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 10

Ad serving refers to the process of creating ads to be shown on the Internet.
 a. True
  b. False
 Indicate whether the statement is true or false