The Grocery Manufacturer's Association has recently undertaken a major initiative to develop a means of measuring in-store advertising media.
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Question 2A quota sample is a nonprobability sample chosen so that the proportion of sample elements with certain characteristics is about the same as the proportion of the elements with the characteristics of the target population.
a. True
b. False
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Question 3Rich media ads tend to be larger in size and contain more interactive elements.
a. True
b. False
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Question 4First and foremost, point-of-purchase displays must satisfy the needs of the manufacturer.
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Question 5A point estimate is an estimate that involves a single value with no associated bounds of error.
a. True
b. False
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Question 6Display advertising formats define the type of content that can be used in an ad.
a. True
b. False
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Question 7One reason manufacturer-supplied P-O-P materials go unused by retailers is that they merely serve to transfer sales from one brand to another but do not increase the retailer's overall sales and profits for the product category.
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Question 8A snowball sample is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.
a. True
b. False
Indicate whether the statement is true or false
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