The distinguishing feature of cluster samples in comparison to other probability sampling plans is ...

The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples
 a. provide each population element with an equal chance of being included in the sample.
  b. provide each population element with a known chance of being included in the sample.
  c. involve the partitioning of the parent population into mutually exclusive and exhaustive subsets.
  d. involve the partitioning of the parent population into mutually exclusive and exhaustive subsets and the probabilistic selection of elements from each subset.
  e. utilize the probabilistic selection of groups rather than elements.

Question 2

SMM metrics are:
 a. provided by the respective social networks.
  b. easy to integrate into existing metrics platforms.
  c. defined uniformly across the board by the IAB.
  d. None of these is correct.

Question 3

Billboard advertising is the major outdoor medium.
 
 Indicate whether the statement is true or false

Question 4

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks although the choice of which men and which women is left up to them. This is a
 a. simple random sample.
  b. quota sample.
  c. stratified sample.
  d. cluster sample.
  e. probability sample.

Question 5

________ is online media created and controlled by the marketer.
 a. Earned media
  b. Owned media
  c. Paid media
  d. All of these are correct.

Question 6

Out-of-home (OOH) advertising is also known as outdoor advertising, and it is the oldest form of advertising.
 
 Indicate whether the statement is true or false

Question 7

One feature that distinguishes stratified samples from quota samples is that stratified sampling elements are selected ____ while quota sampling elements are selected ____.
 a. statistically, deterministically
  b. probabilistically, judgmentally
  c. judgmentally, probabilistically
  d. probabilistically, randomly
  e. empirically, deterministically

Question 8

Creating a brand community:
 a. should only be done for a well-known brand.
  b. is easier when customers themselves already participate in real world community activities.
  c. requires skilled outside consultants.
  d. usually requires a happy accident.